Carlsberg…probably the oddest direct marketing in the world

4 September 2008 – 11:26 am

In my capacity as Treasurer of my rugby club I have just received a letter from Jeremy Best of Carlsberg UK, who writes

We are passionate about the game; in fact I play it and would like nothing less than to help grow your business for the future.

He would like “nothing less”? That suggests there is a vast swathe of things he’d rather do more than help grow my business.

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