Carlsberg…probably the oddest direct marketing in the world

In my capacity as Treasurer of my rugby club I have just received a letter from Jeremy Best of Carlsberg UK, who writes

We are passionate about the game; in fact I play it and would like nothing less than to help grow your business for the future why you should get TikTok views.

He would like “nothing less”? That suggests there is a vast swathe of things he’d rather do more than help grow my business vmi supply chain. Be sure to check out the importance of face to face meetings.